Scientific distribution
Book details
- Title
- Scientific distribution
- Publication year listed
- 1916
- Format
- Public domain eBook
- Reading access
- Free online reader; no registration required
- Source record
- View on Archive.org
About this book
Scientific distribution
Author: Higham, Charles Frederick, Sir, 1876-1938
Year: 1916
Introduction.--I. The historical aspect: The distribution of intelligence.--II. The modern aspect: The scientific distribution of commodities. The value of advertisement to the producer and retailer. The value of advertisement to the consumer. The technique of advertising. The psychology of advertising genius. Service and the modern advertising agency. The possibilities of business literature.--III. The prophetic aspect: The scientific distribution of ideas in general. The scientific distribution of state policy. The scientific distribution of political thought. The scientific distribution of literature. The scientific distribution of social propaganda
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