How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how
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Description
How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy
Author: A.W. Shaw Company
Year: 1912
128 p. 19 cm
