How To Retail Radio : Tested Plans And Methods And Policies For The Dealer In Radio

How To Retail Radio : Tested Plans And Methods And Policies For The Dealer In Radio

Author: The Editors Of Electrical Merchandising

Year: 1922

CONTENTS CHAPTER I What Successful Radio Retailing Requires 1 Purposes and Policies and Plans — Putting Money into the Business — Choosing a Radio Store Location — Store Equipment and Layout — What Kind of Stock and How Much — Looking for Radio Customers — How to Advertise Radio — Displaying Radio Goods — Training Salesmen to Sell Radio — Demonstrating Radio — Installing and Servicing Radio — Hooking up Radio Sets — — Speeding up Sales — Running a Clubroom — Keeping Books on the Business — Overhead and Profit and Turnover. CHAPTER II Working Policies That Make Profits 13 Stand up for a Fair Profit — Maintain a Uniform Price for All — Enforce a Sound Credit Policy — Only Quality Goods Sold Here — Handle Complaints Gently — Avoid Substitution as far as Possible — Beware of Special Service — Advertised and Non - advertised Goods — Insist upon Unfailing Courtesy to Customers — Fair and Honest Competition — Go after Business Energetically. CHAPTER III Financing the Radio Department 20 Where the Money Comes from — How Location of Broadcasting Station Influences Radio Stock Investment — How Much to Invest in the Radio Department — Make the Radio Department Show Individual Profits — Charge