The theory and practice of advertising [microform]; a simple exposition of the principles of psychology in their relation to successful advertising
Book details
- Title
- The theory and practice of advertising [microform]; a simple exposition of the principles of psychology in their relation to successful advertising
- Publication year listed
- 1912
- Format
- Public domain eBook
- Reading access
- Free online reader; no registration required
- Source record
- View on Archive.org
About this book
The theory and practice of advertising [microform]; a simple exposition of the principles of psychology in their relation to successful advertising
Author: Scott, Walter Dill, 1869-1955
Year: 1912
"Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'"
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