The theory and practice of advertising [microform]; a simple exposition of the principles of psychology in their relation to successful advertising

Book details

Title
The theory and practice of advertising [microform]; a simple exposition of the principles of psychology in their relation to successful advertising
Publication year listed
1912
Format
Public domain eBook
Reading access
Free online reader; no registration required
Source record
View on Archive.org

About this book

The theory and practice of advertising [microform]; a simple exposition of the principles of psychology in their relation to successful advertising

Author: Scott, Walter Dill, 1869-1955

Year: 1912

"Nearly all of the chapters ... were first published serially in Mahin's magazine, under the title of 'The psychology of advertising'"

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