Selling lessons; a course teaching the business end of designing

Selling lessons; a course teaching the business end of designing

Author: Von Horvath, Guido. [from old catalog]

Year: 1917

TABLE OF CONTENTS Introduction 3 The Art of Selling Designs 7 Principles of Success 7 Lesson 9 The Obstacles and Commonsense 9 An Example True to Life 11 Obstacle* No. 1 12 “ No. 2 13 “ No. 3 13 “ No. 4 15 “ No. 5 15 Minor Hinderances 16 The Most Lucrative Market which is Always Neglected 17 Self Study 20 Reflections * 22 Lesson 24 Modern Business Methods 24 Examples 29 Lesson 31 From the Designer to the Customer 31 The Three Ways to Sell Designs Directly. 31 What are You Selling with Your Designs? 33 The Start to Sell 34 The Home Market 34 Following Up the Work 35 Lesson 38 Concentration 38 Service 40 Attracting die Public’s Attention 41 Special Plans 44 5th Lesson 47 Various Methods of Soliciting Orders 47 Advertising 52 The Principles of Advertising Copy Composition 53 Advertising at Little Cost 54 Display Cards 54 Accounting 57 Handling of Designs. Design Book 59 Index of Designs 59 6th Lesson 60 Various Other Sources of Business 60 Syndicating 65 7th Lesson 67 Art as a Motive Power for Business. 67 The Holding and Development of die Ground Gained 68 The Perforating Machine — a Valuable Asset to the Studio 69 The Operation of a Perforating Machine 72 8th Lesson 74 Summary 74 Th