Influencing human behavior

Book details

Title
Influencing human behavior
Publication year listed
1925
Format
Public domain eBook
Reading access
Free online reader; no registration required
Source record
View on Archive.org

About this book

Influencing human behavior

Author: Overstreet, H. A. (Harry Allen), 1875-1970

Year: 1925

Part one: Introductory techniques. I. The key problem: capturing the attention -- II. The appeal to wants -- III. The problem of vividness -- IV. The psychology of effective speaking -- V. The psychology of effective writing -- VI. Crossing the interest dead-line -- VII. Making ideas stick

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